Social Impact


Mental resilience training should be for everyone.

That’s why we use income from our corporate partners to support those who may not otherwise have routes to access these vital skills.
Tough Cookie are graduates of the award winning
Resurgo Ventures Social Impact Accelerator Programme,
and social impact is at the heart of what we do.

Youth Offenders &
Marginalised People

In partnership with Alternative Educational Providers, we are dedicated to bringing Mixed Mental Arts™ to some of the most disadvantaged young people in London.
By arming them with skills and knowledge to support their Mental Resilience, we are providing them with novel ways of thinking about how they relate to themselves and those around them to support them on a journey toward a happier and more productive way of being.

Gangs & Violent Crime
Reduction Unit

We don’t just support young people in gangs, we also offer affordable training to those who support them.

We work with the Gangs & Violent Crime Reduction Unit at Catch22, one of the UK’s largest Social Enterprise, to support them in staying mentally resilient as they navigate what can be a challenging and dangerous job.

South London Mums

We believe there is huge untapped and dormant potential waiting to be activated within parents up and down the country – and harnessing this power will be a major factor in improving mental health in our communities.
That is why we have partnered with Parent ENGage, a collective of 150 parents in South London, to create a parent-led resilience programme. We trained a group of twelve volunteer parents to become resilience trainers and are now supporting them to deliver free workshops for other parents in schools across one of London’s most under-served boroughs.

Social Entrepreneurs

Starting up a business with social impact at its heart can be challenging. Navigating the competing priorities of being economically sustainable, creating shareholder value and earning a livelihood whist simultaneously creating meaningful social impact is a complex balancing act.

On top of this, serving causes that are close to the heart can lead many to lose sight of and neglect themselves in the service of supporting their chosen cause. Navigating all of these nuanced dynamics on their own without a line manager or professional support network is a recipe for stress and overwhelm. 

We offer mental resilience training to social entrepreneurs to help them maximise the positive impact they have in the world without burning out in the process.

Free Events in
Under-Served Communities

We believe everyone should have the skills they need to cope with the challenges of life – no matter what their social background or income.
Tough Cookie is providing Mixed Mental Arts training to under-served communities via public events and festivals in some of London’s poorest boroughs.